I'm Kashif Merchant — a product strategist, AI enthusiast, and builder of bold ideas.
For the past decade, I've been at the intersection of product, data, and automation — launching solutions that cut complexity, scale intelligently, and drive real business impact. From fintech and healthcare to telecom and enterprise AI, I've led global teams through zero-to-one builds, enterprise rollouts, and AI transformations for many industry leaders.
Currently, I lead GenAI product strategy at WEX, where I'm building multimodal assistants and agentic systems that automate work and unlock smarter decisions across the enterprise.
If you're scaling a product, shifting careers, or exploring the future of work — I'd love to help.
Building advanced AI systems including LLMs, multi-agent architectures, and predictive analytics to solve complex business problems.
Creating category-defining products from concept to scale through rapid experimentation, user research, and iterative development.
Leading enterprise-wide digital transformations that modernize operations, reduce costs, and create new revenue streams.
Building and mentoring cross-functional teams that deliver exceptional products on time and under budget.
Connecting technological possibilities with market opportunities to create compelling product roadmaps and business strategies.
Crafting intuitive and engaging product experiences that delight users while solving their most important problems.