AI Product Leader
I build AI products that ship.
I'm Kashif Merchant, a product leader with 10+ years across fintech, telecom, and healthcare, taking products from 0 to 1 and scaling them to tens of millions of users. My product expertise has evolved from traditional ML products to conversational AI and Multi-Agent systems that deliver proactive and personalized experiences at enterprise scale.
Selected work
Outcomes, not feature lists.
Finn — WEX's Employee Copilot
WEX's employee copilot — a 24×7 multi-agent assistant that plans and executes real work across the company's core systems.
AssistIQ — Omni-Channel Personalized Concierge
A governed, multi-tenant AI concierge that uses a semantic layer and context engine to give every persona proactive, actionable help — across three regulated industries.
Self-Install Experience with AR
An AR-guided home-internet setup that helped customers place their gateway for the best signal.
Where I've built
How I work
A point of view on building AI responsibly.
Ship to learn
The fastest way to find the right product is a thin, observable v1 in real hands — then iterate on evidence, not opinion.
Agents that finish the job
AI earns trust when it completes work end-to-end, with the right human checkpoints — not when it just answers questions.
Measure what matters
Every model and feature gets an evaluation and a business metric. If we can't measure it, we can't responsibly ship it.
Let's build something.
Open to product leadership roles and selective advisory work. The fastest way to reach me is a short call or a note.