Agentic AI · Enterprise Product Leadership
I build AI products that ship.
I'm Kashif Merchant. At WEX I built Finn — an employee copilot that completes real work across Workday, Jira, and expense systems ($2M+/yr in productivity) — and AssistIQ, a governed AI concierge serving customers across regulated lines of business. 10+ years taking AI products from 0 to 1 across fintech, telecom, healthcare, and enterprise SaaS.
Selected work
Outcomes, not feature lists.
Finn — WEX's Employee Copilot
WEX's employee copilot — a 24×7 multi-agent assistant that plans and executes real work across the company's core systems.
AssistIQ — Omni-Channel Personalized Concierge
One governed AI concierge across mobile, web, voice, and white-labeled partner channels — customers finish transactions in place instead of calling.
Self-Install Experience with AR
An AR-guided home-internet setup that helped customers place their gateway for the best signal.
Live tool use, real reasoning, and a human-approval gate. No sign-up.
Where I've built
How I work
A point of view on building AI responsibly.
Ship to learn
The fastest way to find the right product is a thin, observable v1 in real hands — then iterate on evidence, not opinion.
Agents that finish the job
AI earns trust when it completes work end-to-end, with the right human checkpoints — not when it just answers questions.
Measure what matters
Every model and feature gets an evaluation and a business metric. If we can't measure it, we can't responsibly ship it.
Let's build something.
Hiring for AI product leadership?
I'm open to senior product roles in agentic and applied AI. The fastest way to evaluate me is the work — then a short call.
Getting an AI product to production?
I take on a small number of advisory engagements — usually teams moving an AI product from promising demo to dependable production.