Agentic AI · Enterprise Product Leadership
I build AI products that ship.
I'm Kashif Merchant. At WEX I built Finn — an employee copilot that supports HR requests, service tickets, and expense workflows ($2M+/yr in productivity) — and Virtual Assistant, a governed AI concierge serving customers across regulated lines of business. 10+ years taking AI products from 0 to 1 across fintech, telecom, healthcare, and enterprise SaaS.
Selected work
Outcomes, not feature lists.
Finn: Employee Copilot
Workplace knowledge, employee requests, access, expenses, scheduling, and proactive briefings in a conversational experience.
Virtual Assistant: Multi-Channel Assistance
Connected service workflows, contextual responses, and useful human handoffs, explained through a generic industry architecture.
Self-Install Experience with AR
An AR-guided home-internet setup that helped customers place their gateway for the best signal.
Live tool use, real reasoning, and a human-approval gate. No sign-up.
Where I've built
How I work
A point of view on building AI responsibly.
Ship to learn
The fastest way to find the right product is a thin, observable v1 in real hands — then iterate on evidence, not opinion.
Agents that finish the job
AI earns trust when it completes work end-to-end, with the right human checkpoints — not when it just answers questions.
Measure what matters
Every model and feature gets an evaluation and a business metric. If we can't measure it, we can't responsibly ship it.
Let's build something.
Hiring for AI product leadership?
I'm open to senior product roles in agentic and applied AI. The fastest way to evaluate me is the work — then a short call.
Getting an AI product to production?
I take on a small number of advisory engagements — usually teams moving an AI product from promising demo to dependable production.