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Product StrategyApplied ML

Self-Install Experience with AR

T-MobileSenior PM2021–22

An AR-guided home-internet setup that helped customers place their gateway for the best signal.

Step 1
Scan the room

The camera maps the space so guidance is based on the customer's actual home, not a generic manual.

Step 2
See the best spot

An AR overlay visualizes signal strength in place, steering the gateway away from dead zones before it's plugged in.

Step 3
Validate & connect

Each step is verified in real time, and diagnostics catch the common failure modes before they become a support call.

+25%
install-flow NPS
−40%
install-related issues
Fewer
support calls & truck rolls
Guide, don't instruct: showing the right placement in the customer's own room beat any manual — and validated installs stopped problems before they reached support.

Problem

Home-internet self-installs generated avoidable support calls and truck rolls when customers placed the gateway poorly, hurting both NPS and margin.

What I did

  • Used AR to visualize optimal router placement and signal strength in the customer's actual room.
  • Designed a step-by-step flow with real-time validation so users knew immediately if a step worked.
  • Closed the loop with diagnostics that pre-empted the most common install failures.

My role

I owned the install product surface and worked with AR engineering and care analytics.

Figures are rounded and, where work is under NDA, anonymized. Happy to walk through the details and my specific role in a conversation.

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